There are many marketing tactics that can be used in businesses. Some are old school and some are more modern. However, no matter what school of thought you subscribe to marketing is essential. Without marketing how will your business/company be known? Now, you might want to consider social media marketing, traditional calls and gifts, content marketing strategies (blogging/SEO) and of course, web branding. So, let's take a closer look at what each one has to offer: Social Me

Did you know that in the sales market there are two main strategies? Have you ever heard of red ocean and blue ocean sales strategies? Well, they are very difference in style. Red sales people have to be fiercer than blue because they compete in existing markets and beg customers for attention. They have to because it is a very slow, growing industry and market. This is more of a shark's territory and includes about 80 to 90% of salespeople. Basically, they do not focus on th

Do you have a million pieces of paper and books piled high upon your desk or library? Do you have tons and tons of folders on the desktop of your laptop? Are the projects just becoming to overwhelming to tackle? How do you begin to get organized and prioritize? The answer is actually very simple! It is time to discover and learn more about project management! Basically, this is the discipline of initiating, planning, executing, controlling and closing work in order to achiev

What is the difference between a customer and a client? Most people do not actually know. You might think that they are just synonyms, but that is not entirely accurate. Now, a customer is someone who purchases goods or services from a retail store or business. Where a client is someone who receives professional services such as social media marketing, email marketing, SEO, project management, email management, article writing, copywriting, content management system, schedule

I have been around CEO’s who believe that leadership is all about power. In fact, in speaking to people in D.C. they have something they call, “Potomac Fever”. What is it? Power! Taken to the extreme, I have seen leaders and CEO’s, use their power as a club. Leadership is not about getting what you want by using fear. Leadership is not “Motivation by Intimidation.” It is about encouraging and coaching others towards the goal of the organization and themselves. It is about get

Here is a checklist, of ten ways, to get your message in front of your customers... 1) Get New Business From Existing Customers: Ask existing clients, for more biz, before you try warming up a stone cold lead. Ask the happy clients for referrals, to people they know that you don’t. Be sure to keep track of who referred whom. 2) Pitch a Stranger: It’s like bad advertising, when you blow hot air, when pitching to a new prospect. In face-to-face mediating, you’ve got to know w