I help B2B sales managers and VP’s who are tired of missing quota and are ready to turn this trend around by increasing sales productivity to meet their numbers.



Learn How "People Buy" and "You’ll Win More Sales"



Learn How "People Are Motivated" and "You’ll Accomplish Your Goals"



Learn How To "Change Your Mindset" and "You’ll Change Your Results"

What is causing the REAL reason for missing sales quota? 

The salesperson's inability to articulate value, in other words, they lack the skills to have a "Client Conversion Conversation"

89% of sales conversations fail according to executive buyers.

75% of salespeople are not viewed as a trusted advisor.

80% of salespeople focus too much on their services

 It’s not “Why People Buy”...It’s “How People Decide to Change” 

People buy from other people. They don’t buy from Businesses. What you Really sell is NOT a service or product. It is "Change".


Bottom Line: People do not like to change and this results in 60% of clients making no decisions.


Worse yet is salespeople are not trained to understand the science behind decision-making called the Status Quo Bias.


It takes getting "3 Agreements" from a client to get a sale, not one. This is why you are losing sales you should've won.


By understanding how people decide using the P2P selling approach is getting your clients to first agree "why should I change?", understand "why should I change now?" and then "why should I select you?". It is learning: "How to have a Conversion Conversation"

Introducing Our Breakthrough Delivery Method

“Sales Training Without Walls”


In a dynamic effort to change how businesses who rely on face-to-face selling receive valuable and actionable training, the leading consultative selling expert, sales and marketing strategist in professional selling is introducing “Sales Training Without Walls” 


Our Clients asked for a sales training solution to keep up with a demanding workload while reducing travel costs and time out of the field.


And we delivered by offering a live webcast of our successful two-day classroom P2P People to People sales training. 


Using the same approach, material, presentations as we do with our instructor-led fully interactive experience in a live online classroom.


"Sales Training without Walls" effectively integrates online learning with traditional training and provides you with the cost savings of not travelling and time flexibility our clients demand.


To find out how your team can enroll today click below 

The Rules For Selling Have Changed

You keep putting money into it and watch the numbers narrow down and we either hit a jackpot or no jackpot… just like the sales funnel.


What Changed the Rules for Selling?…The Internet.


To find out what the new rules are get my FREE report Rethinking the Sales Funnel “The New Rules of Selling in the 21st Century” PLUS 4 of my best tips to help you start winning more business…Now.

The first time the sales funnel appeared in print was in 1903 and at the same time, something else was introduced ….The slot machine!

Click BELOW to get instant access.

The 3 Agreements Needed for Sales Success 

Discover The 3 Step Sales Blueprint...

Used By My Professional Services Clients to Achieve a Million Dollar Plus Income in Record Time...Learn how to have a CONVERSION conversation that turns into cash.​​

Click BELOW to watch.

Inspire, Educate, & Motivate

Bring Rich into your next event to deliver a keynote or workshop to give your audience the "Edge to Achieve Success"





In Making the Number, Managing Change, Motivating Employees, Meetings to Produce Results or How To Manage Time.


Meet Richard Grehalva

 Rich is a successful CEO who transformed his experiences to become a multi-talented entrepreneur, a master of sales, marketing, business development and leadership. 


He's an industry leader (in personal and professional development), a certified master NLP practitioner, the creator of the Crush My Quota Planner, and a certified trainer for Accelerated Behavior Change (ABC), which empowers professional and organizational outcomes.



What People Are Saying About Rich's Book
Watch Rich Speak at TEDx 

“Rich was hired by our organization as a consultant with a focus on our Marketing Department. Within our first meeting, I knew the wealth of knowledge and experience I had with Rich. A natural leader, Rich stepped right in and helped implement key metrics that really got our team facing in the right direction. With his 'Out of the Box' ideas, Rich really helped us re- brand our companies and create an industry changing program that will be launching soon! With everything, Rich brings to the table I would undoubtedly recommend him for any consulting needs. He has made me a better leader, manager, and overall person and I value the relationship that we now have. 

Thanks, Rich!”

-James Hull COO Unity Group

Rich is a master at planning, leading, and facilitating transformative workshops on leadership development and interpersonal skills development. In addition to his extensive background in business, he has a rare gift for connecting with people and teaching and sharing his knowledge in a highly effective manner. Rich is a consummate coach, workshop leader, and a man of the utmost integrity; I give him my highest recommendation.

Frank Manfre

Dental CAD/CAM & Implants - Business Consultant

Hello Rich Grehalva,

It was wonderful to get to connect with you, I recently read your book on Consultative Selling, it was amazing, for the first time I felt like I was reading a book which I have been expecting, the way you came up with the practical content rather than just theory based. 

I can say now that its one of the best ever sales book I ever read, thanks for writing it.

Will look forward to more such books from you and more guidance and knowledge on marketing and sales.

Thanks Bharath