In addition, Rich is a speaker and a nationally recognized author of multiple books, and an expert on consultative selling and peak performance.
His book, Unleashing the Power of Consultative Selling, has become a must-read for graduate schools of management and growth-minded business executives, focused on the complexities of selling into new markets and mastering change management.
Lastly, Rich is the son of Greywolf a Native American elder and uses many of his teachings in his programs. He lives in Birmingham, Alabama with his wife of 34 years. He is a proud father of a daughter, two sons and has three grandsons.